Video: Sign O' The Times

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1986: Anotherloverholenyohead Music Videos
Music Videos
(Related Artists)
1987: U Got The Look
Sign O' The Times

Sign O' The Times music video selected snapshots

Music Video details

First aired: March 1987
Producer(s): Janet Flora
Director: Bill Konersman
Related home video/DVD: The Hits Video Collection
First (Commercially) Released: 14 September 1993


Date Institution, Country Award
This music video has not received any awards in the USA

Sign O' The Times is the twenty-fifth Prince video to have been released for broadcast. The video is made of colored graphics forecasting the lyrics of the song and quite revolutionary at the time the (one of the) first 'lyric videos' to have been made.
It is the second video that doesn't include an appearance from Prince (the first being the Paisley Park video in 1985).

Shooting Information
Shooting Sessions
Date Location Additional info
?? more information needed
  • None.
  • Janet Flora - producer
  • Scott Bergman - graphics
  • Clayton Whitney Jr. - graphics

More information needed

Released Versions
Title Length Released Version Additional info
Sign O' The Times 3:44 The Hits Video Collection (1993)

Prince streaming video platforms (2017)
Released for sale as separate track on iTunes (2017)

Additional Information

See Also Quotation & triva

Signothetimes single.jpg

Music Videos (Prince) Music Videos (Related Artists) 1987
U Got The Look