Chocolate Box is a Prince video released through his Lotusflow3r.com website (on the same day as Crimson And Clover and Bria Valente’s Everytime).
The video, filmed at the Source Studio in Los Angeles, California in early February 2009, was premiered on 24 March 2009, the same day as the launch of Prince’s website: Lotusflow3r.com. The video was streamed on the website in the MPLSound section, a futuristic scene showing a sonic blue Fender Stratocaster guitar backed by skyscrapers (one having the form of a synthesizer) in-between which a zeppelin could be seen hovering in purple skies a-lit with flashes of lightening. A click on the zeppelin granted access to the Chocolate Box video.
The video takes place at night and shows Prince singing on a large screens set on top of a series of skyscrapers and a futuristic all mechanic zeppelin, borrowing similarities with a bigger feature in "Blade Runner" movie. The pitch features a male dressed in black (inside of his coat is purple) chasing a female also dressed in black (inside of coat is red); they jump from one building top to another in a "Matrix" movie like fashion.
After the male almost fails a jump, both get rid of their coats and bump into each other in a defying manner. In a flash a purple crystal ball appears, embedding Prince’s face in it. Both have been "teleported" into Lotusflow3r.com website, and now challenge each other in a "capoeira" style dance. In the end the female grabs the male necklace and they seem to unite, holding each others hand.