13 is the second video by Madhouse released for broadcast and to promote the single. Exact shooting date is unknown, but it was likely shot in February or early March 1988 at Paisley Park Studios in Chanhassen, Minnesota or in sequence with the 10 video. 13 was directed by Prince and Steve Purcell.
13 is sequel to 10 and opens as a play titled "The escape". Maneca Lightner, Tony Mosley, Kirk Johnson and Damon Dickson were arrested in the 10 video and are now incarcerated. They manage to escape by stealing the keys to the lockers from the policeman played by Matt Fink and then go to a club where the group Madhouse is playing. The police (Eric Leeds and Matt Fink) manage to locate the thugs who once again manage to escape after a shooting.
Of note, Dale Alexander is replaced by Miko Weaver on drums for this video.
Throughout the videos, black and white footage taken from other sources (from the 1948 film He Walked By Night and drummer Sid Carlett performing with Louis Armstrong) are inserted to accompany the storyline as well as fictitious newspaper (Daily Starr Press and Minneapolis Mirror).