- The artwork was unveiled on Purple Music facebook account on 25 January 2013 with the following message:
Here we go : listen the NEW SONG by PRINCE next week on the best RADIO’s
- The single music video was posted as splash page on PurpleMusic.ch on 28 January 2013 (the video was removed within 2 days) with the following message:
The brand new single "by the iconic superstar Prince" Screwdriver on radios this week! Out February 4th - stay connected!
- On release day, the single artwork was posted as splash page on PurpleMusic.ch with an embedded audio player and the message "Out now on digital format" with a direct link to the download store. A promotional banner was also added in the main page slideshow.
- On 28 January 2013 the Purple Music facebook page confirmed that the single would be released digitally on "all known online stores" on 4 February 2013.
- The single was made available on Purple Music Online Music Store on digital format (.mp3 @ 320k) at 1,49 €.
- The single was made available on iTunes on digital format (.mp3) at 0,99 $ / 0,99 €.
- The single was made available on JunoDownload.com at following prices: 1,25 € (.mp3 @ 192k), 1,75 € (.mp3 @ 320k) and 2,49 € (.wav).
- The single was made available on 3rdeyegirl.com on digital format (.wav) at 0,88 $.