10:15 is the first track on 94 East’s third collection of previously-unreleased studio recordings 94 East (full title 94 East Featuring 10:15 & Fortune Teller Remix With Prince On Guitar), featuring Prince on guitar. The track was written by Pepé Willie, and produced by Pepé Willie and Hank Cosby.
Basic tracking took place in March 1977 at Sound 80, Minneapolis, Minnesota (during the same set of sessions as re-recordings of Soft And Wet, Love Is Forever (later renamed My Love Is Forever), Baby, Jelly Jam (which was later used as the instrumental portion of Just As Long As We’re Together), Make It Through The Storm, and recordings of Just As Long As We’re Together and Fortune Teller). The track was intended for a single by 94 East for Polydor Records, but this release never came to pass. The recording session did not go well, as Hank Cosby was not interested in Prince’s ideas for the track. Pepé Willie later re-recorded parts of the song and recorded overdubs onto the track, but recording details are not known.
In 1979, a version of this song was released as I Just Wanna Be Your Lovin’ Man by the Imperials, as a b-side for their single Fast Freddie The Roller Disco King (and also as the b-side of a reissue of their Goin’ Out Of My Head single the same year). It is unclear if Prince appears on that version too as a guitarist, like on 10:15.