Video: Chocolate Box

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2009: Crimson And Clover Music Videos
Music Videos
(Related Artists)
2012: Rock And Roll Love Affair
Chocolate Box

Chocolate Box music video selected snapshots

Music Video details

First aired: 24 March 2009
Producer(s): Prince (assumed)
Director: P.R. Brown
Related home video/DVD: None
First (Commercially) Released: This video is currently not available on retail format.


Date Institution, Country Award
This music video has not received any awards in the USA

Chocolate Box is second of two Prince videos to have been released through his website, filmed in a green screen studio in Hollywood in early 2009.

The video was premiered on 24 March 2009, the same day as the launch of Prince's website: The video was streamed on the website in the MPLSound section, a futuristic scene showing a sonic blue Fender Stratocaster guitar backed by skyscrapers (one having the form of a synthesizer) in-between which a zeppelin could be seen hovering in purple skies a-lit with flashes of lightening. A click on the zeppelin granted access to the 'Chocolate Box' video.

The video takes place at night and shows Prince singing on a large screens set on top of a series of skyscrapers and a futuristic all mechanic zeppelin, borrowing similarities with a bigger feature in "Blade Runner" movie. The pitch features a male dressed in black (inside of his coat is purple) chasing a female also dressed in black (inside of coat is red); they jump from one building top to another in a "Matrix" movie like fashion.

After the male almost fails a jump, both get rid of their coats and bump into each other in a defying manner. In a flash a purple crystal ball appears, embedding Prince's face in it. Both have been "teleported" into website, and now challenge each other in a "capoeira" style dance. In the end the female grabs the male necklace and they seem to unite, holding each others hand.

Shooting Information
Shooting Sessions
Date Location Additional info
2 days in late 2008/ early 2009 Source Studio Los Angeles, CA, USA
  • P.R. Brown - director
  • David DeFino - Lighting

Broadcasts/streaming (only)
Title Length Released Version Additional info
Chocolate Box 4:15

Prince YouTube channel (2018)

Official video

Additional Information

See Also Quotation & triva

Crimson And Clover
Music Videos (Prince) Music Videos (Related Artists) 2012
Rock And Roll Love Affair